The guiding principle is simple: Rethink, Refuse, Reuse. Before any operational or product decision is made, the question is always asked: can we achieve this but use less?
This philosophy shows up in the details. Puzzles come with linen bags instead of plastic for loose pieces, with no shrink wrapping. Packaging across the range is fully recyclable, factories are asked to ship with minimal materials, and everything that arrives through the door — down to the string — is reused. The business has moved to an electronic ordering system, reducing paper use by more than 70% in the past twelve months alone. Paper for greetings cards and other paper based products is FSC-certified stock from responsibly managed forests and used wherever possible.
Supplier selection is equally value-driven. The Lion Rock Press works with family-owned factories and partners who share its sustainability vision, because the whole supply chain matters — not just the last mile.
The brand's eco-commitment extends into its product range itself. The No Plastic Mm Goi collection — created to encourage customers to refuse single-use plastics — is a direct expression of founder Claire Yates's environmental activism. Claire is a co-founder of EcoDrive Hong Kong, bringing genuine grassroots environmental commitment to the brand's identity rather than corporate greenwash. When products don't meet the brand's quality standards, rather than go to waste, they are sold at a much-anticipated annual sample and seconds sale or donated to local charities — ensuring every item finds a home.
The brand's social impact is equally substantive. The Lion Rock Press functions as a genuine creative and economic platform for Hong Kong-based artists, illustrators, and authors. In a city where independent creatives often struggle to find commercial exposure, the brand provides a meaningful distribution channel — commissioning original work, building revenue-sharing partnerships, and amplifying artists' profiles through its retail presence and social media reach. This is not passive; it is active investment in Hong Kong's creative ecosystem.
Charitable giving is woven into the business model. Since its inception, The Lion Rock Press has supported Mother's Choice, raising over HK$500,000 through the annual sale of charity Christmas cards, gift wrap, and tags. The brand is the print sponsor for Box of Hope every year and provides hands-on involvement in its box-packing sessions. A collaboration with Equal Justice (平義社) — a charity providing legal support to disadvantaged Hongkongers — saw notecards designed by artist Sophia Hotung sold with all proceeds donated to the cause. Dog rescue charities and Hong Kong's wildlife organisations, including the Hong Kong Birdwatching Society and the Biodiversity Museum, have also benefited from dedicated products designed to connect customers with the city's extraordinary natural heritage.
The Lion Rock Press understands that a cultural business is also a community business — and acts accordingly.
